October 2015 - Symposium Learning

October 22, 2015

Reading Time: 2 minutes

“I have a dream” – Anatomy of an influential speech

It is to history that we refer to when searching for influential and mind-changing speeches. Steve Jobs, Barack Obama, Winston Churchill, Nelson Mandela are the people that have delivered successfully their messages and whose slogans and mottos are citied daily. The “Call to Action” contained in each of those speeches resulted in change, success and history making moments.

The speeches have in common a key message of BELIEF: the belief in the importance of what is communicated, the belief in its urgency, the belief in its possibility. A belief understood to be essential to the future of human kind.

I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.” – This is the opening line of Martin Luther King, Jr ‘s speech on 28th of August 1963, addressing the crowds at the March on Washington.

Together with the use of key terms that identify the subject of his speech such as “palace of justice” “freedom”, “civil rights” the listener can recognize without difficulty the purpose of the speech.

The call to action is linked to time – words as “history”, “five years ago” and “one hundred years” frame the issue. The iconic sentence “I have a dream” is in fact followed by “today” when voiced as a slogan and it provides the tone of urgency to embrace the necessary solution.

The audience is firmly represented in the speech: “our nation”, “Alabama” “brotherhood” and the speaker is directly and personally invested in the cause. Martin Luther King directly commits to the protest: “I am happy to join”, “I have come to cash a check”, “there is something I must say”

Practices of repetition are also used to allow the audience to grasp and retain key, simple sentences. Furthermore, the use of negative reiteration, e.g“we cannot”, “we refuse to believe” provides a powerful warning against missing the call to actions: “It would be fatal for the nation to overlook the urgency of the moment.”

Martin Luther King in the opening statement of his speech predicted the future: today the March on Washington is still considered one of the largest demonstrations for human rights in the USA.


Please join Symposium Learning at

Entrepreneurs Anonymous – “Last Tuesday” Meeting

to further engage in

“How to become a powerful influencer and bring about change!”

6.30 pm – 27th of October at Mercantile, Dame Street, D2




October 9, 2015

Reading Time: 2 minutes


Success for most professional equals revenue, commissions and salary. A deeper consideration effortlessly reveals that more factors participate in the realization of success, factors that cannot be measured. Motivation and reward stem from non-sizable influences such as enjoyment of the work environment, sense of acceptance and recognition of the individual contribution towards company’s goals. Success can be redefined as “making a difference.”

Considerations regarding an organisation’s success are recommended to include both countable and uncountable elements which have contributed to its creation.

“What is done right” and “what should be done differently” are two essential questions for managers and directors. Considerations on performances guide the evaluation of success against quantifiable indicators such as sales volume or customer satisfaction indexes. Nevertheless, excellent performances in quarterly revenue targets is not perceived as success by an organisation when the “cost” of sales included chronic overtime, problematic delivery of services and product, endless resolution of quality issues.

Each evaluation must be situated and allow appraisal of the re-occurring industry specific challenges; considerations must follow to connect how the organisation responds in its own distinctive way. The guidelines available from governing bodies and institutions are provided “sui-generis”: each organisation must adopt the directives in the processes that generate services and products and, furthermore, industry guidelines must be become part of the collective culture that a business develops. Culture is ultimately based on the founders believes, MD competence, marketing inspirations and employees commitment.

The creation of a culture of success which equally weights performances and perception of achievement are core to a LEARNING ORGANISATION. Organisations which invest in the creation of processes and procedures as well in knowledge enhancement, employment of best-practice, organisation of motivational events and scheduling of appraisal, will be able to maintain the necessary positivity in the managers and staff when challenges occur. The opening of a new competitor, new market regulations or increase of product costs will directly affect the countable performances given by revenue and cost of sales. Positivity and the culture of success established will be essential in the making of a new competitive edge, in brand redesign. Positivity will firmly motivate the organisation and its members towards a resilient push for the desired revenue; revenue that will generate a bonus on which all employees and managers count upon to enhance their personal living standards.

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