STAND OUT, BUT STAND TOGETHER!
The 19th of May was an exciting day for Symposium Learning. As we exhibited at the Momentum Summit 2017, organised by the Dublin Chambers at the AVIVA Stadium, “standing out” took on not only a figurative but also a literal meaning for us.
What makes you and your business stand out from the crowd? What is your Unique Value Proposition (UVP)? How can you tell your story in a way that others will listen to it in an overcrowded digital world?
These are just some of the intriguing questions that were raised during the day. Thinking back on the event, all the great conversations, interesting ideas and the buzz of our stand, still charges me. So, I decided to share with you some of the key components that I believe have contributed to our success.
Our colourful infographics and various handouts with experiential learning exercises have undoubtedly played an important part, together with providing the possibility for attendees to win interesting books. Our banner with the beautiful tree of Symposium Learning could be seen from far away.
However, the most important element that helped us stand out was less tangible and more subtle than that.
We truly came together as a team.
It started much earlier than of the actual event with careful planning and preparation. Thus, we arrived at the summit being crystal clear about our goals and how we were going to reach them.
On the day, our CEO was always active, striking up conversations wherever she went and driving more and more people to our Stand. We divided the tasks organically between the three of us, allowing ample time for each to gain new knowledge and inspiration, and exchange meaningful conversations, while at the same time always being mindful of our stand.
It could have been easy to get lost between the different locations for insightful sessions, masterclasses, networking and being an exhibitor at the same time. Not to mention lunch… However, harnessing the Power of Digital, we seamlessly managed our presence between various locations.
Without Symposium Learning truly coming together as a team, we would not have been able to stand out and close the day with such success.